17 Simple Tips To Make More Sales From Your Author Website

Keep readers on your page longer

Your author site is the home for your books, blog, events, and contact information. Its design can draw people in or push them away.

And you want to yank them in and never let them go, right?

These seventeen tips can help you create a site future readers will enjoy:

Rather than jam-packing your site with every clever image and word you can think of, try the following:

Leave a lot of whitespace
Make your navigation menu clear (i.e., home, blog, books)
Add a sticky navigation menu (usually, these are stuck to the top of the page when users scroll, but I’ve seen menus in many places)
Put your contact information in easy-to-find places
Give readers many ways to contact you (i.e., email, social media, etc.)
Ensure your book’s information is above the fold. Don’t make users scroll as soon as they get on your page
Don’t forget about accessibility

Don’t confuse your readers. Keep your calls to action clear and simple. You want them to follow your instructions, not wonder what they are.

“Read the first chapter”
“Subscribe to my newsletter”
“Purchase merch”
Make it clear what happens when readers push a button (i.e., “read more,” “subscribe now”)

Separate series of books into their own sections so they’re easy to order together
Add a carousel if you’ve written tons of books
Create a page dedicated to translations of your work
Provide a reading order if you have a series (help people know which book to read first, second, etc.)

Keep your tone casual and intimate, especially in your blog (though you can have a more professional tone too)
Add more than just links to your books. Engage readers with YouTube clips, audio files, and more
Optimize your site’s speed
Post your site on your social media accounts

That’s it, writers!

Leave a comment with ways you’ve made your site more appealing.

Note: Right side of featured image by Broesis on Pixabay.

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