Who are you, and why should anyone else care?
That’s what Twitter wants you to answer in 160 characters. And it can be hard to do because you may not be well-known — like the frill-necked lizard.
But, with 186 million users sending out tweets every day, getting your bio right can help you step out of obscurity.
So, I want to give you some tips to boost your bio while telling you more about this cool reptile.
Let’s go.
The frill-necked lizard is native to Northern Australia and New Guinea. It pops a thin flap of skin out of its neck to protect itself against predators, and that unique trait leads us to the first tip for a good Twitter bio:
Be original
The frill-necked lizard is memorable because it’s different. It uses this trait to stay alive, and the same will work for your brand.
Focus on your differences.
I know it’s easy to follow someone else. And it’s faster. But remember this:
If everyone’s a Waldo, nobody’s looking for Waldo.
People don’t want a clone of someone else. They want what they don’t have. What they don’t already know.
They want you.
Here’s an example using my brand. I’ve spent a long time tweaking my vibe, and now I can say that it feels like me: Bright, positive, motivational, blunt, funny, helpful, intense, and weird.
And some days, it’s dark and philosophical.
All of these traits align with who I am, so I combine them into my freelance editing and author brands.
The authenticity helps me keep a consistent tone.
And if you were to meet me, you’d get that same off-kilter vibe.
So, that’s my brand.
What’s yours?
What vibe do you want people to remember about you?
Tell people what you’re offering — quick
The frill-necked lizard runs a little over nine miles per hour. For reference, the average human male runs at eight miles per hour. This reptile is wildly fast.
And your bio should follow suit. When introducing yourself, add the most important facts about yourself and your brand.
Make it read fast by adding in your personality.
Some things you can put in your Twitter bio are:
- a consistent tone that matches your content
- emojis
- humor (if that matches your tone)
- what you do
- what people can expect after they follow you
- what you’re passionate about
Be adaptable
At top speed, the frill-necked lizard stands up and runs on its hind legs. It’s moving so fast that the top half of its body lifts off the ground.
Even though it looks like a wobbly toddler running over hot coals, this reptile is a great example of adaptation.
And you must adapt when creating your Twitter bio.
Research the best practices. Keep optimizing it. Keep making sure it tells your story.
Here’s a few hilarious one-liners from TurboFuture:

Use more characters to get more followers
Not a hard rule, but a guideline backed by a study linked below.
Unlike you, the frill-necked lizard doesn’t want more followers, unless they’re insects, and it makes it clear with its dangerous looks.
From its wide mouth to its strong stance to its massive frill, it looks Voldemort venomous.
But, it’s not.
Nope, it’s bluffing. This lizard is docile, and it doesn’t shoot poisonous spit. In fact, it’s not poisonous at all.
So, with your Twitter bio, you want to do something similar. Be authentic, but don’t be afraid to enhance your most interesting traits.
If you’re a little funny on a good day, be a lot funny in your bio. Be wiser. Be more philosophical. Be more positive.
Whatever. Take your pick.
But remember: If a scared lizard can trick everyone into believing it’s gonna spit acid, you can boost your bio.
Leave disclaimers at the end
If you have any legalese, trigger warnings, or disclaimers, put those things at the end.
And, if you can, embed the information into a funny phrase.
Humor lightens almost any news.
Summary
Your Twitter bio is a great place to pull people in — when done the right way. There’s thousands of ways to write your bio, but these five things can help you keep it fresh:
- Be original. Don’t worry about sounding like someone else; focus on sounding like you.
- Be quick. Put your most interesting qualities in, and add personality.
- Be adaptable. Keep tweaking until your bio is just right.
- Be willing to bluff. Keep things authentic and add a little enhancement.
- Be funny. Add in disclaimers at the end.
Sources
https://www.businessofapps.com/data/twitter-statistics/
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